Jun 09

“King Cake & Cocktails With Borgore”



Take the Norman Rockwell depiction of a kid waiting for Christmas morning and times it by a million. That was me as soon as I found out Winter Circle Productions and EDMutual were bringing the BASS-legend, Borgore, to Republic New Orleans. I think that any day you mark on your calendar that lets you leave the “9-5” behind and indulge in simple unadulterated bliss qualifies as a holiday and this was guaranteed to be no exception. If a night of hard-spectrum bass music, in a city that knows how to throw down, wasn’t enough, I was fortunate enough to get a chance to chat with the infamous Hashtag Master about musical theory and all DAT ratchetry in between.


What would you like me to call you?

Asaf or Borgore.


My name is Nikolas. I am not Barbara Walters. This should be easy.

You are not who?


She’s one of the most acclaimed journalists of our time. She’s got off-eyes and she’s interviewed every president since the Civil War.

Oh wow. I know who you mean.


Your mother is one of your strongest advocates. She’s so proud of you. What does she think of the hastags “#bitchesforborgore” and “#borwhore?”

My mom thinks it’s funny as fuck.

Gotta love moms for ultimate support!


You have a new project in the works…

I have a new album coming out the 8th of July called “New Gore Order.”


Forgive me for the pause, it’s been a crazy night as you might have expected.

No worries.


What was the creative inspiration? You pulled quite a few artists that are outside of the ‘Buygore’ label. How did you did coordinate a project of this magnitude? I mean, this is going to be a landmark accomplishment for you.

I think that, inspiration-wise, I didn’t actually listen to electronic music to get inspired.



I mean, I did a body-and-soul remix on it. It’s a lot of me singing on it. It’s funkier. I don’t know, dude.


I can see you getting excited as you talk about it.

Electronic music is something that I enjoy, but when I’m home it’s not what I listen to. I don’t particularly listen to it at home. It’s not necessarily my music of choice. It’s “party music.” That’s how I see it.


Before we take a massive departure off topic, how do you see it, given there is a fusion in place right now between genres?

I said there was a fusion three year ago. I keep on saying that every year. People say that every year it’s (the fusion) getting stronger and there’s no genres anymore. Everything is blended as fuck. I mean, Trap, is actually Hip-Hop and Main Stage House music.


You make distinctions that some people are using to compartmentalize things that went without genre-distinction, years before. Somebody could argue that there was somebody on turntables, in the 70s, saying that, “all you needed was the necessary equipment to go ‘womp womp womp.’” It’s being personified. Now, you have a voice for it. You have a platform to embody the change. You have the technology behind your emphasis.

Genre-blends is not a new thing and you didn’t necessarily need the equipment. I mean, even some death metal bands or heavy metal rock bands do it.


You actually used to be a drummer for an Israeli deathcore band, right?

Correct..It’s just like blues mixed with rock-n-roll and they got heavy metal, at least some of it.


This is not your first time to New Orleans, correct?



Have you got to go out and play?

I’ve been here a couple times and I always come from the West Coast, so it’s always been kind of late, but I have been around a little bit.


Are you here tonight?

Obviously I’m here. I’ve seen the French District. I’ve done Voodoo Fest so I’ve seen that portion of New Orleans.


So you have not really seen New Orleans yet?

Like what? What did I miss? I haven’t seen Mardi Gras, which everybody talks about.


You’ve seen the sensationalized part of New Orleans, the most marketable parts of New Orleans.

What have I missed?


There are so many off-the-beaten path gems. For a music lover I would have to recommend Frenchmen Street. Tons of live music is within reach if you meander a little bit.

I know New Orleans has a big part in music culture. I’ve studied music for awhile.


Pardon me, I might be partial but fuck Nashville. Nola is where it’s at.

Not just fuck Nashville. It’s a different kind of music. Nashville was always more country and New Orleans has a history of jazz, rock-n-roll, and hip hop.


There is history here.

The thing is, during World War II a lot of the jazz music developed here because people went to Europe, through here, to fight or came back from Europe from the fight and came through here. So there were a lot of bands here greeting them, so that’s how a lot of jazz music developed here. That’s why it’s such a strong place for jazz-music culture.


Given that, what was the musical landscape like abroad during this time you’re talking about? You’re from Tel Aviv, right? 

I can talk about the music scene in Israel right now.


How has it evolved, given the contemporary issues? Did you have to isolate and overcome any of those to become who you are today?

I don’t know. Jews were always into entertainment. There were always great musicians like the greatest piano player in the world, Rubinstein, and Pearlman, one of the biggest and best violin players ever.


Do you believe in reincarnation?

I don’t really believe in anything.


If you could have any pet in the world what would it be?

French Bulldog.


What would his name be?


Waffle? My man :) You threw me for a loop. I like “Waffle” the French Bulldog.


Where do you see the role of this systematic global consolidation of EDM event production going, given that certain events and festivals have prided themselves on maintaining their own identity and they will have this potentially overly-commercial cloak thrown over them? Do you feel that there eventually will be a homogenous watered-down version of what used to be?

Most cars in the world are under a similar umbrella. Most festival changes aren’t necessarily under an umbrella. They still have their own identity. I mean, a Bugatti Veyron and Audi and Volkswagen are all under the same umbrella, as far as Volkswagen is concerned, but if you drive a Bugatti it’s kind of different than driving a VW Golf. It’s just like this.


What started the Buygore Label?

I didn’t want to have anyone telling me what music to make. I just wanted to try and help young artists get where they wanted to be, because I didn’t have that help. I pushed myself and now I have the power, so why not?

I respect that deeply.


Without sounding too trite, are there any inspiring words for those that take a look at some turntables and wonder if they are the answer, if they are the way out.

Turntables are not what you need to be looking at. Maybe, if you want to be a scratch DJ. If you want to be an electronic music artist, you need to focus on making the music. Don’t focus on “how am I going to look great on stage,” but just try to make the best mix possible. At the end of the day, people are going to see who they want to see because of their music and DJing skillls.


How do you translate making the biggest thing into being that person that they want to see? How are you about to take what you just told me and translate it into   “#WopWopGetLoose?”

I feel like people can read when you’re bullshitting, so at the end of the day just be yourself.

You’re about to go rock-and-roll. Show Nola what “Nathan’s cocktail” (this libation’s recipe is a delicious secret) is all about.




As I watched blow up dolls bounce through the crowd and Borgore utilize his trademark style of bass and champagne, to take the present level of ratchetry into the stratosphere, I found myself reflecting on the conversation I just had. Normally I find it easy to just get lost in the beat, but this time it was a little different. I was still in awe. The guy on stage is capable of rattling the roofs off of arenas and has diehard fans the world over, but still comes off as one of the most down-to-earth people I’ve ever met. Articulate. Insightful. Passionate. Extremely talented. A superstar, who’s grounded enough not to be blinded by the lights that put his name on marquees around the globe. That, my friends, is a true definition of class.


And as always a reminder that in New Orleans…












Photo Credit: Ryan Theriot and A’Damaged Production